Saturday, May 26, 2018
You are here:

Orangetheory Fitness' “More Orangetheory - More Life"

By

avagnoni
Wednesday, Jan. 31, 2018

2455 views

Log in or register now!

When Synthetic Pictures Founding Director Justin Corsbie visited an Orangetheory Fitness for the first time, one thing became clear — it’s membership is a diversely fit group with cult-like dedication to their workouts. Corsbie knew he wanted to showcase that passion and intensity in the brand’s first national campaign, “More Orangetheory - More Life,” created by ad agency The Tombras Group of Knoxville, TN. 

The brand’s relationship between its custom workouts and an active lifestyle was clear, and so the result is a campaign, directed by Corsbie, that mixes match-cut vignettes, stunning cinematography, compelling performances, and epic locations to hammer home that core connection. 

Seen here is the :90 version, to view the :30 on the Orangetheory Fitness YouTube page, go to https://youtu.be/UdTnSpSPolg

Credits

Client: Orangetheory Fitness 

Agency: The Tombras Group

Executive Vice President: Dooley Tombras
Creative Director: Brian Locascio
Creative Director: Rob Simpson
Producer: Paul Paruta

Production: Synthetic Pictures

Director: Justin Corsbie
Executive Producer:  Allison Smith
Cinematographer:   Jas Shelton
Line Producer:  Josh Smith
Production Designer: Zach Matthews
Wardrobe Stylist : Selenia Rios

Post Production: Rock Paper Scissors

Editor: Damion Clayton
Executive Producer : Rana Martin
Producer": Dina Ciccotello

Color & Motion Graphics: Ntropic

Colorist: Marshall Plante
Creative Director on Design:  Ryan Duggan
Motion Graphics Artists:  Jessica Tong and Andrew Hess
Flame Artist:  Mark Sanna and John Yu
Head of Production:  Ron Moon
Producer : Veronica Ware

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, May. 25, 2018

SHOOT premiered its 16th Annual New Directors Showcase reel at the DGA...

Friday, May. 25, 2018

Flinching when he heard himself described as a man who used power to prey...

Friday, May. 25, 2018

Dattner Dispoto and Associates ( DDA ) has signed DP Tucker Korte and...

Friday, May. 25, 2018

Brand experience agency WRG has brought Jennifer Baker on board in a newly...

Thursday, May. 24, 2018

From Albert Einstein in season one to Pablo Picasso in season two, the bar...

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Recent SPW Releases

Friday, May. 25, 2018

DigitalFilm Tree, an award-winning post production and software...

Thursday, May. 24, 2018

Hawk-Woods, innovative developer of broadcast power solutions, has...

Thursday, May. 24, 2018

Sony Pictures Entertainment (SPE) recently completed a 4K restoration of...

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Top