- Wednesday, Oct. 4, 2017
- NEW YORK
Integrated content studio Humble has brought Leigh Baker on board as executive director of brand partnerships. Baker will spearhead a new creative offering, “Humble Idea Studio,” that will sit alongside the current stable of Humble brands that includes Humble TV and Postal.
Baker, a 20 year veteran of the advertising industry most recently was exec VP, managing director of Publicis Digital shop ROAR, and previously held senior leadership roles at Chiat\Day NY, SapientNitro and Publicis London.
Humble president/founder Eric Berkowitz said, “As our industry converges we see this as a huge opportunity to drive even greater value for our clients. Leigh is the perfect person to help us expand and complement our existing offering as we increasingly partner with brands directly.”
“It is clear that clients are continually seeking new, better, more agile ways of creating engaging content for their brands,” added Baker. “I’m excited to build out something new with the amazing team at Humble and Postal.”
Humble’s work spans commercials, music videos, branded content and features. Recently the company produced a groundbreaking PSA for One America Appeal, featuring all five living former U.S. presidents.