- Tuesday, Sep. 12, 2017
Fitzgerald & Co (Fitzco) has hired Bear Collins as senior creative technologist.
Collins comes to Fitzco from BBDO NY, where as creative technologist he helped launch the agency’s Innovation Lab in 2015. Over the years, Collins has won eight Cannes Lions for advertising and two for film. He attended VCU Brandcenter and received his master’s degree in business with a creative ad/creative tech concentration.
“He is a game-changer for us--the perfect combination of big-idea creativity and technological know-how,” said Mike McGarry, director of emerging content at Fitzco.
For those unfamiliar with the creative technology title, Collins describes a day in his life: “I help ideate non-traditional concepts and prototype digital innovations. I hack social platforms, come up with never been done ideas and tinker with technology—all with the goal of finding unique solutions to our clients’ problems.”