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Top Spot of the Week: Cease Fire USA's "Every Three Hours"

By

Robert Goldrich
Wednesday, Aug. 2, 2017

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In this 90-second PSA directed by Brett Warkentien, edited by Marco Perez of Union and written by Dr. Naomi Rosenberg, we witness the harrowing process a doctor goes through when having to tell a mother that she has lost a child to gun violence.

For client Cease Fire USA (States United to Prevent Gun Violence), the project--titled "Every  Three Hours"--draws attention not only to the fact that this happens every three hours, but to the idea that a frank conversation now may prevent the worst conversation any parent could imagine.

Credits

Client Cease Fire USA (States United to Prevent Gun Violence) Creative Dr. Naomi Rosenberg, writer; Kelly Warkentien, creative director/art director; Michael O’Connell, creative director/copywriter. Production Brett Warkentien, director; Johan Palm, DP; John Haggerty, producer. Editorial Union/Los Angeles Marco Perez, editor; Jed Stuber, assistant editor; Michael Raimondi, president/managing partner; Joe Ross, exec producer; Milos Zivkovic, sound; Logan Aires, final mix. Color Motion Picture Color Ricky Gausis, colorist. Music Mophonics

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