Top Spot of the Week: Cease Fire USA's "Every Three Hours"
In this 90-second PSA directed by Brett Warkentien of Mr Baker Films, edited by Marco Perez of Union and written by Dr. Naomi Rosenberg, we witness the harrowing process a doctor goes through when having to tell a mother that she has lost a child to gun violence.
For client Cease Fire USA (States United to Prevent Gun Violence), the project--titled "Every Three Hours"--draws attention not only to the fact that this happens every three hours, but to the idea that a frank conversation now may prevent the worst conversation any parent could imagine.
Client Cease Fire USA (States United to Prevent Gun Violence) Creative Dr. Naomi Rosenberg, writer; Kelly Warkentien, creative director/art director; Michael O’Connell, creative director/copywriter. Production Mr. Baker Films Brett Warkentien, director; Johan Palm, DP; John Haggerty, producer. Editorial Union/Los Angeles Marco Perez, editor; Jed Stuber, assistant editor; Michael Raimondi, president/managing partner; Joe Ross, exec producer; Milos Zivkovic, sound; Logan Aires, final mix. Color Motion Picture Color Ricky Gausis, colorist. Music Mophonics