Cross-cultural agency the community has hired Christopher Neff as sr. director of Innovation, a new, interdisciplinary role that sits between the agency’s creative and strategic practices. Based in Miami, Neff will report to Luis Montero, president of the community.

Neff joins the community from Tool of North America, where he was the director of digital and experiential/EP.  In this role, he managed projects across digital, experiential, and VR for brands including Infiniti, IBM, and Domino’s.  Prior to Tool, Neff served as director of interactive production at 180LA, where he executed several notable projects including Pepsi’s “Now is What You Make It” World Cup campaign and HP’s award-winning interactive YouTube experience, “2Days Beat.” While there, he was also on the team that executed the award-winning campaign that buried $1 million in the oceans of Google Earth for Sony’s Facebook-based Project Shiphunt.
 
Neff’s work over the years has won more than 30 industry awards, including recognition from the Cannes Lions Festival of Creativity, One Show, One Show Entertainment, CSS Design Awards, Clio, and D&AD.