Sunday, January 21, 2018
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People on the Move
MPC hires creative director Cruz, head of 2D Vinther
Eduardo "Alvin" Cruz (l) and Morten Vinther
  • NEW YORK
  • --

Global creative studio MPC has added to its U.S. roster, securing Eduardo “Alvin” Cruz as creative director in the New York office while Morten Vinther joins MPC Los Angeles as head of 2D.

Cruz joins from Method with an extensive portfolio in the VFX space. His work spans such brands as Coca Cola, Target, Crown Royal, BMW, Volvo, Adidas and GE. He has worked alongside directing talent such as Peter Thwaites, Roman Coppola and Christopher Riggert,
 
Most recently, Cruz successfully supervised the “Milk Life” campaign with director Geordie Stephens, and also worked on the popular AT&T “Everywhere” spot directed by Tom Kuntz. He was also sole creative director on the feature Swiss Army Man which earned Daniel Kwan and Daniel Scheinert--aka the Daniels duo of production house PRETTYBIRD--the U.S. Dramatic Directing Award at the 2016 Sundance Film Festival. Swiss Army Man starred Paul Dano and Daniel Radcliffe.

Vinther joins MPC from Glassworks in Amsterdam, where he was head of 2D, in addition to holding a variety of posts. Following a string of international award-winning projects, Vinther has recently worked with directors like Derek Cianfrance, Martin Krejci and Tomas Mankovsky on ad content for top brands such as Nike, Samsung, Adidas, Netflix, Louis Vuitton, Smirnoff and Heineken.
 
Justin Brukman, managing director for MPC US, said of Cruz and Vinther, “We look forward to welcoming them and their creative approach to the craft, as well as their ability to develop and nurture talent.”