- Tuesday, Apr. 25, 2017
Liz Giel has joined BBDO Minneapolis as VP, director of strategy. Giel will work to introduce data to every step of the creative process, increasing the agency’s ability to create breakthrough, behavior changing work. She was most recently group planning director at Carmichael Lynch.
Giel brings more than 12 years’ experience to her new role. She has worked across a broad range of clients in retail, food and beverage, automotive and insurance. Prior to working at Carmichael Lynch, Giel served as a strategist at Fallon, leading brand and digital strategy for such clients as Cadillac, Cruzan Rum, and Travelers Insurance.