- Tuesday, Apr. 18, 2017
- DUBLIN, Ireland
TBWA\Dublin has hired Andrew Murray as director of social media & content.
Murray enters his new position after an extensive career across the creative industries that has equipped him with a mastery of digital, social, and content advertising. Earlier Murray worked his way up the ranks at Cybercom (now Huskies) to become head of social content, where he worked with a host of brands, including Guinness, Vodafone, AIB and Carlsberg Football, across many European markets. His subsequent position as director of social media & content at McCannBlue saw him successfully build a department from scratch and bolster the agency’s client base. In just over two years, Murray helped McCannBlue/AV Browne win a host of UK and Irish social and content work, including Ulster Bank, Beck’s (Be Kreativ), TABASCO, Blue Dragon, and Patak’s.
Initially training as a spatial planner, Murray completed a broad range of destination branding projects at a top architectural firm before making the move into advertising. The major success of two of his notable projects--The PIVOT Dublin World Design Capital Bid and ‘The ‘80s Kid”--caught the attention of agencies and was instrumental in sparking this career transition.
On his appointment, Murray said, “When it comes to social media and content creation, there’s a big battle going on out there. It’s the most competitive space in advertising and marketing right now, which is all really exciting. I strongly feel that social media and content should be creative-led, with input from digital and technology departments, and heavily rooted in strategy, data and insight. That’s what produces the best work and that’s what we have here at TBWA\Dublin. I immediately bought into TBWA\Dublin’s aspiration of being a world-class creative agency that just happens to be based in Dublin, and I wanted to be part of it. The opportunity to build a department on a larger scale with its current client list and some incredibly exciting new clients, that are yet to be announced, was too good to turn down.”