- Monday, Apr. 3, 2017
Independent agency 22squared has expanded its leadership team with the hiring of Annette Sally in the new role of executive VP and executive director of account management, overseeing all clients for the agency’s Atlanta and Tampa offices. Sally led the multi-award winning Always #LikeAGirl campaign and ran operations in six regions worldwide, while serving as the EVP/global business leader of the Fem Care portfolio for Procter & Gamble at Leo Burnett in Chicago. The #LikeAGirl initiative swept the awards circuit, winning an Emmy, Global Gold Effie, Black Pencil, Grand Clio, Titanium Lion, Glass Lion and the Grand Prix at Cannes.
Sally will be based in the Atlanta office and will report directly to chief client officer Brandon Murphy. Murphy stated, “Bringing a leader of Annette’s caliber to 22squared is a big step for our agency. We have ambitious goals and plans for our future and she will be critical in helping us achieve them. Her experience in leading brands to and through game-changing ideas will help 22squared make a bigger impact. Her global perspective and business acumen will elevate our leadership team. Most of all, we are excited to bring a person of her character and drive to our team to help us push our change agenda. “
Sally’s experience includes global account and managing director positions at leading worldwide agencies including Grey Global, FCB and Arnold Worldwide, in New York. Her client experience also includes top brands: Unilever, P&G, Energizer Personal Care and Diageo.