- Wednesday, Mar. 8, 2017
Independent agency The Escape Pod has promoted Leah Hattendorf to SVP, director of strategy. In her new role, Hattendorf will continue to lead The Escape Pod’s Research and Strategy group, in addition to spearheading new business efforts and building out additional revenue streams for the agency.
During her time at The Escape Pod, Hattendorf has guided brand and communications strategy for Mondelez, Toys“R”Us, KIND, EGO and Southeastern Grocers. She played an integral role in defining the Toys“R”Us brand promise that championed the importance of play. She was also responsible for positioning and launching EGO as a technology brand in the crowded lawn care category. Most recently she assisted Southeastern Grocers in positioning a new grocery store brand, Fresco y Mas, focused on meeting the needs of the Hispanic community.
Prior to joining The Escape Pod, Hattendorf worked at several agencies including JWT New York, FCB and DDB, on such clients as Kimberly Clark, Kraft, Cars.com and State Farm.
Launched in 2006, The Escape Pod is a Chicago-based creative shop headed by co-founders Norm Bilow, managing director, and Vinny Warren, executive creative director.