- Wednesday, Mar. 1, 2017
- EL SEGUNDO, Calif.
Music production company Animal Music has expanded its presence with a new studio in Greater Los Angeles. The independent shop, originally launched in 1986 in Buenos Aires, Argentina, extended its reach to the U.S. market with the formation of a Miami operation in 2000. Now it has opened a third studio in El Camp, a community of creative companies all involved in the advertising/marketing world in El Segundo, Calif.
The studio sought an opportunity on the left coast, where a growing number of multicultural clients were looking for musical collaborators to come on board projects with big advertisers. Seeing the positive prospects, they decided to place their bets and invest in this new market by relocating one of their creative producers, Agustin Mas, to Los Angeles to oversee the coordination and production of all the West Coast projects from start to finish. Mas kicked off his career as an intern with Animal Music in 2012 and quickly rose the ranks to head audio engineer/composer in Miami.
“Leading the expansion of Animal Music to California has been a wonderful challenge,” said Mas. “We have always understood how important it is to generate creative musical ideas and some of the best ideas have come from proactive collaborations that result in musically driven campaigns.”
For a few years now, Animal Music has built up a network of talent around the world, including the Los Angeles area. With all the business opportunities in the West Coast, it seemed like a natural next step to shift gears a bit and allocate resources to where new clients were looking for musical creative partners.
“Everyone knows that collaboration is key when it comes to any musical endeavor, and in our case it’s no different,” said Alberto Farinas, executive producer of Animal Music. “Being present in three different time zones at the same time (Buenos Aires, Miami, and Los Angeles) while making sure to keep an open line of communication between the three studios, has allowed us to create an ongoing ensemble, by leveraging our extended network of talent and allowing us to keep up to the beat of our clients.”
Most recently, Animal Music worked for Lexus RPM, creating an online series with Latin-Pop artist Raquel Sofia. Other projects include work for Toyota with Saatchi & Saatchi LA, Google Play and E! with BBH LA, Honda with Orci, Comcast Xfinity with Grupo Gallegos, and Inifiti with Designory.