Wednesday, January 16, 2019
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People on the Move
Fitzgerald & Co. hires Mike Groenewald, Bowen Mendelson to handle Coca-Cola creative
Mike Groenewald
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Advertising agency Fitzgerald & Co. has hired creative directors Mike Groenewald and Bowen Mendelson to work exclusively on the agency’s growing Coca-Cola business at Fitzco//McCann, its dedicated Coke unit. The pair will report to executive creative directors Wes Whitener and Mitch Bennett.
Fitzco has increased its headcount almost 25% in 2016 and recruited several senior-level executives outside the Atlanta area. The agency’s growth is the result of new business from brands such as Checkers & Rally’s, Coca-Cola’s Odwalla, and American gas and electric utility holding company Southern Company.
Groenewald hails from Johannesburg, South Africa. He is a CD and art director with 15 years of experience and numerous creative awards including several Cannes Lions, Clios and One Show and D&AD Pencils. Groenewald has worked on blue-chip accounts such as SABMiller, Nike, KFC, Standard Bank (South Africa’s largest bank) and Nissan.
Mendelson has served as CD and copywriter in the creative departments of several top shops including Ogilvy & Mather, mcgarrybowen, Energy BBDO and Deutsch. He has worked on brands such as Uber, Quaker Oats, Huggies, Sears, Wrigley, BP, Arby’s, General Mills and Expedia.

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