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Martin Rodahl Directs Special Olympics' "Different Like Me"

By

Robert Goldrich
Tuesday, Dec. 6, 2016

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Martin Rodahl, who made one of his initial career marks when selected for SHOOT’s 2012 New Directors Showcase, directed, produced and edited this Special Olympics Illinois’ PSA titled “Different Like Me.” The spot features real athletes practicing various sports as their voices recite a poem that speaks to their respective journeys as Special Olympians. All aspects of the production, from concept to editorial, were handled by 71 Degrees North.

Rodahl said of the piece, “As far as unique challenges, working with real athletes with a variety of intellectual disabilities was both challenging and rewarding. Ultimately no one can tell their own story like the athletes themselves.

Credits

Client Special Olympics Illinois Production Company/Creative 71 Degrees North Martin Rodahl, director/editor/producer; Neha Datt Schultz, executive producer; Jason Chiu, DP; Christina Honan Swan, copywriter. Audio Design & Mix Noise Floor Cory Coken Music Audiocastle Color Nolo Digital Film

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