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DDB NY Presents "The Comfortable Collection for Uncomfortable Holiday Moments"

By

Robert Goldrich
Wednesday, Nov. 23, 2016

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No matter who you are or where you’re from, everyone is going to be uncomfortable at some point during the holidays--from family members asking why you’re still single, to opening gifts you hate in front of the people that gifted them. But when you’re feeling tight around the collar, this Cotton Incorporated campaign from DDB New York shows that cotton can loosen the mood. Cotton keeps you comfortable when you need it most.

Marius Crowne of Community Films directed this centerpiece spot for “The Comfortable Collection for Uncomfortable Holiday Moments” campaign.

Credits

Client Cotton Incorporated Agency DDB New York Icaro Doria, chief creative officer; Cassandra Anderson, creative director; Marilyn Kam, Avinash Balinga, associate creative directors; Hedvig Kushner, art director; Benny Ventura, designer; Ed Zazzera, head of production; Teri Altman, executive producer; Kelly Treadway, integrated producer. Production Community Films Marius Crowne, director; Lizzie Schwartz, exec producer; Chris Spanos, head of production, Chris Marsh, producer; Jacq Donegan, production manager; Alexander Hankoff, DP; Ciera Wells, costume designer; Jesika Farkas, production designer; Katie Wedlund, hair/makeup; Nick Wiesner, assistant camera. Editorial Cosmo Street Dave Otte, editor; Maura Woodward, exec producer; Anne Lai, Viet-An Nguyen, producers. Postproduction Switch Diana Dayrit, exec producer; Cara Flynn, [producer; Jon Magel, Andrew Rea, Flame artists. Audio Mr. Bronx Dave Wolfe, mix and sound design.

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