MEC has hired Susie Burns as head of content planning to work within its Wavemaker content division. Burns joins from Mediacom Beyond Advertising, where she was an associate director and content lead on Direct Line who recently won a gold IPA Effectiveness award. In her new role she will report to Ben McKay, the managing director of MEC Wavemaker.

Burns is responsible for helping clients make strategic and purposeful investments in content right around the buying cycle, with a clear and accountable measure of success. She will act as a single point person for content planning across creative, experiential, partnerships, paid media, social media and SEO.

Burns said: “At MEC, the team use data and insights to answer the client’s business need with a combined content and media solution. Wavemaker has the foundations set up to really embed themselves into their clients overall marketing strategy. The team are already creating great ideas and executing them well and I can’t wait to build on them and generate even better work for our clients.”

McKay said of Burns, “She brings with her a wealth of experience in navigating large brands having previously helped lead clients such as Shell, Dulux and Coca Cola in their content marketing efforts. Susie also brings a passion for audience-first content strategy and measurement, which is something that sits right at the heart of Wavemaker’s approach.”

During her seven years at Mediacom, Burns worked on Direct Line Group, TUI and Coca-Cola, among others.