- Thursday, Oct. 6, 2016
Creative agency greenlight has added creative director Todd Lancaster. He will be responsible for leading the creative team on all projects across the agency’s client roster including La Quinta Inn & Suites, Gold’s Gym, La Cantera Resort & Spa, and Dallas-based companies Plum Yoga and the historic Statler Hotel. Reporting directly to COO Olivia Cole, Lancaster will also contribute to the future vision of the agency.
Lancaster joins greenlight from Schaefer Advertising Co. in Fort Worth, Texas. He also held creative leadership positions at Epsilon and The Marketing Arm throughout his career. An over 35-time Gold ADDY Award winner, Lancaster has also taken home Graphis and Communication Art Awards.
This creative director hire comes at an opportune time for the agency, rounding out the executive leadership team alongside CEO/founder Erik Herskind and Cole. Coming off its 10-year anniversary celebration, greenlight recently relocated to a new office space in Dallas’ iconic Design District.