Thursday, October 20, 2016
  • Friday, Sep. 16, 2016
BBDO NY promotes, hires to fortify its sr. creative leadership
Susan Golkin
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BBDO New York announced that Susan Golkin has been promoted to executive creative director on Campbell’s Soup, Dove Chocolate, American Family Insurance and Quaker Oats.  In addition, Doug Fallon and Steven Fogel have joined the agency as executive creative directors on AT&T, overseeing the DIRECTV/entertainment portion of its business, and Blake Kidder has joined as a sr. creative director on Visa. The moves go into effect this month. 
Golkin has been with BBDO NY for nearly a decade. Her most recent work for Dove Chocolate and American Family Insurance was well-received by the media and her Campbell’s Soup’s “Real, Real Life” campaign won kudos and awards, especially for its Star Wars “Your Father” spot.  The real-life dads were subsequently included in People magazine’s “Sexiest Men Alive” list.
Fallon and Fogel arrive from Grey New York where they created award-winning work for DIRECTV.  That work, including the famous “Lowe vs Lowe” and “Cable Effects” campaigns, drove business, won multiple Gold Lions at Cannes, and played an enormous role in the agency’s creative turnaround. 
And Kidder boasts experience at such creative shops as Wieden & Kennedy (Amsterdam and Sao Paulo), TBWA\Chiat\Day LA, David & Goliath and Mullen.  She’s won Lions, Clios, Andys, Beldings, Sharks and Pencils for work spanning Nike to Heineken, Gatorade, Activision and Hardee’s.
Fallon, Fogel and Kidder are the latest senior creative leaders to join BBDO.  Earlier this year, it was announced that Robin Fitzgerald would join BBDO Atlanta as its chief creative officer. She also begins this month.