Visual effects company Framestore has hired Guillaume Raffi as creative producer across its VR, Design and Labs departments in the L.A. office. 

Raffi’s experience spans producing entertainment and commercial content within video, graphic design and interactive development. Most recently he launched the L.A. office of Paris-based Nightshift Post. At Nightshift Raffi contributed to campaigns for Hennessy, Gucci, Nespresso and L’Oréal, and worked with Iconoclast’s We Are From LA on the award-winning, 24 hour music video for Pharrell Williams’ “Happy.”

Prior to that Raffi was executive producer at Psyop and producer at visual effects shop BUF in Paris for features (Harry Potter and the Prisoner of Azkaban, Wong Kar Wai’s 2046, Oliver Stones’ Alexander), animated features (Luc Besson’s Arthur and the Invisibles), and commercials. Raffi worked closely with director Antoine Bardou-Jacquet, and Paranoid’s Thierry Poiraud and Francois Vogel, focusing on the U.S. market and music videos (including U2’s “Vertigo”).

Raffi also started the in-house post studio of Paranoid where he supervised campaigns for PlayStation, Nike, Verizon, Visa, Walmart, Cablevision and Electronic Arts, among others.

“I’m very excited to work amongst the industry pioneers at Framestore,” said Raffi. “Virtual reality and digital installations are some of the hottest topics in culture right now. Framestore has been doing design work since the ‘80s that I looked up to as a kid, including many of the James Bond title sequences.”

Framestore extended its Design Studio offering to Los Angeles earlier in the year and has already produced work for VW, Venice Architectural Biennale and Gatorade’s “Sports Fuel” campaign. Framestore VR Studio is one of the most prolific in the industry, with nearly 20 unique experiences and over 75 award titles including the Mobile Grand Prix at the 2016 Cannes International Festival of Creativity. Framestore’s experiential offering, Labs, won the first-ever Data Visualization Yellow Pencil at D&AD this year for Morgan Stanley’s “Digital Signage.”

“Guillaume joining Framestore marks a pivotal moment of growth and convergence for the company,” said James Razzall, sr. EP of Framestore’s Los Angeles office. “He comes equipped with the proper skillset, attitude and creativity to carry the job.”