Sunday, December 16, 2018
  • Friday, Aug. 26, 2016
People on the Move
Ex-Publicis NY creative director Matthew Zaifert joins 22squared 
Matthew Zaifert
  • TAMPA, Fla.
  • --

Independent ad agency 22squared has brought Matthew Zaifert on board as creative director. He will be based in the Tampa office and report directly to executive creative director Kevin Botfeld. Zaifert will be working across many of the agency’s key accounts.
Zaifert joins 22squared from Publicis NY where he was a creative director for the past two years, working with brands such as Wendy’s, Cadillac, and Samsung. Before Publicis NY, he spent most of his career at BBDO NY creating award-winning work on AT&T, Snickers, M&M’s, Footlocker, Autism Speaks, and Mountain Dew. There he won several Cannes Lions for AT&T and Snickers, and had work featured in the One Show, London International Awards and Mercury Awards. 
“Matthew is an extremely talented, no ego creative writer, with a breadth of big brand experience. He’s exactly the type of leader and enthusiastic storyteller we were seeking for the growth of our clients and agency,” said Botfeld. 

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