Sunday, October 23, 2016
  • Tuesday, Aug. 16, 2016
Callahan, Conklin join Y&L as digital strategist, social media manager, respectively
Kathleen Callahan
  • --

Independent agency Young & Laramore has hired Kathleen Callahan as its newest digital strategist and Cassie Conklin as social media manager.

Callahan will identify opportunities for the Brizo, ELEVATE Design Collective and Farm Bureau Insurance accounts to use digital technology to enhance their overall marketing mix. She will report directly to creative directors Bryan Judkins and Trevor Williams. Before joining Young & Laramore, Callahan served as a communications marketing manager at Oracle.

Conklin will be tasked with leading the social media teams on developing brand awareness and an online reputation through social content for ELEVATE Design Collective, Pet Supplies Plus and Farm Bureau Insurance. Conklin will report directly to Callahan, and together they will devise strategies with the creative teams to find synergy between digital and social across all of Young & Laramore’s clients. Prior to this position, Conklin served as an in-house social media strategist at Indianapolis Motor Speedway.

Paul Knapp, CEO of Young & Laramore, said of the new hires. “As our clients are looking to expand their digital and social capabilities as part of our branding work we do for our clients in order to match today’s rapidly changing media landscape, we believe that Kathleen and Cassie will be ideal assets for our agency.”