- Wednesday, Aug. 10, 2016
- SAN FRANCISCO
Creative agency Camp + King has hired Ciaran Rogers as director of strategy.
Rogers began his New York advertising career working on the global management of McCann Erickson’s Priceless campaign for MasterCard in 2004. A few years in, he jumped to planning and added Wendy’s and MLB to his portfolio and acquired a deep and fundamental understanding of the relationship between cultural emotions and consumer purchase behavior. Next, he moved to Hanft Raboy and Partners, where he led strategic development for a series of IAC businesses; then he moved to the boutique Night Agency, where he was a principal and head planner.
But, the big-agency life soon beckoned: Rogers left to run planning on Lysol and Ritz Crackers at Euro RSCG in 2010. His work on these brands led to an integrated planning process for all of Reckitt Benckiser’s brands. He followed this stint with freelancing gigs at agencies Razorfish and Tribal DDB—creating a neuro-testing lab—and a role as strategy director at ad agency KBS, where he headed planning efforts for investment company Vanguard.