- Wednesday, Jul. 27, 2016
- LOS ANGELES
Carmen Gomez has joined CP+B LA as an associate creative director to work on the Infiniti global account. Gomez previously spent with TBWA\Chiat\Day Los Angeles as an integrated sr. creative. In that role, she developed groundbreaking creative for some of the agency’s most valuable clients, such as Nissan, The Grammys and Gatorade. Her most recent work on The Grammys spot “Compton” starring Kendrick Lamar was awarded a Bronze Cannes Lion at the Festival’s 2016 edition and a One Show Yellow Pencil.
Gomez brings extensive global and multicultural experience to her new position, having played a key role in launching TBWA\Chiat\Day’s Mexico City office as a founder employee and creative department lead. There, she helped grow the office from two to 22 employees in just two years, winning business and managing Mexican national and Latin America regional creative for Gatorade and Adidas. She has also held creative positions at Ogilvy & Mather Mexico, Gibert DDB/S2 and Terán TBWA. When not working with brands, Carmen jams with bands, having spent a few years touring as a lead vocalist and backup singer, which she still does in her spare time.