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Matt Aselton Directs "Boyfriend" For AT&T, BBDO

By

Robert Goldrich
Friday, Jul. 1, 2016

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Matt Aselton of Arts & Sciences directed this package of spots promoting Ticket Twosdays for AT&T. Per the Twosdays initiative, AT&T wireless customers on a monthly bill can buy one full price movie ticket and receive an additional free ticket for a Tuesday movie screening. The free tickets are available to qualifying customers, one per account, once a week during the length of the AT&T THANKS program—while supplies last. Participating theaters include AMC Theatres and Regal Entertainment Group, and tickets can be redeemed exclusively on MovieTickets.com.

Created by BBDO New York and Atlanta, the program kicks off with four new spots (two :30s and two :15s) that showcase customers enticing their friends (and even a college crush) with free movie tickets. In “Boyfriend” we find a college gent cleverly using the Ticket Twosdays incentive to invite a gal on a date. It turns out he’s obsessed with her as we learn that his phone password is the lass’ birthdate. Sadly, it also turns out that she already has a rather physically intimidating boyfriend who enters the picture and winds up taking the original guy’s phone--with the password--to get the extra free ticket to treat his main squeeze to the Tuesday night movies.

Credits

Client AT&T Agency BBDO New York & Atlanta David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Kevin Mulroy, creative director/copywriter; Bianca Guimaraes, associate creative director/art director; David Rolfe, head of integrated production; Julie Collins, group executive producer; Whitney Collins, sr. content producer; Melissa Chester, executive music producer. Production Arts & Sciences Matt Aselton, director; Corey Walter, DP; Marc Marrie, exec producer; Mal Ward, managing director; Christa Skotland, head of production; Zoe Odlum, producer; Bailey Reeves, production supervisor. Editorial Arcade Edit Dave Anderson, Sean LaGrange, editors; Sila Soyer, exec producer; Elizabeth Parsons, assistant editor. Visual Effects Spontaneous Andy Milkis, VFX supervisor; Chris Decker, head of production; Bryce Edwards, exec producer. Audio Post Sonic Union Steve Rosen, audio engineer.

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