Monday, October 24, 2016
  • Friday, Jun. 24, 2016
Erwin Penland promotes Mawhinney, Shafer, Hoffman
Jeff Hoffman
  • --

Creative marketing agency Erwin Penland has promoted Karen Mawhinney and Kat Shafer to the newly created position of managing director. Additionally, Jeff Hoffman has been upped to director of business development.

Shafer, Hoffman and Mawhinney had been SVPs, group account directors.

Reporting to Allen Bosworth, co-president and COO, Shafer will handle half of Erwin Penland’s client portfolio, including Califia Farms, CIT Bank, hello products, L.L.Bean, TUMI, Verizon and others. This promotion comes on the heels of three new business wins in which Kat played an integral role.

Mawhinney will continue to lead Denny’s, The UPS Store, and Sears Auto Center, in addition to others. She is a trusted advisor to these teams and has generated significant organic growth opportunities, including leading the Denny’s team from a small, project-based account in 2009 to its current agency of record status attained in 2013.