- Tuesday, Jun. 14, 2016
- BURBANK, Calif.
Indie ad and marketing agency Eclipse Advertising is expanding its brand strategy and marketing team. Concurrently, Eclipse has named Leila Amirsadeghi as VP, client development. The announcement was made by Steve Dubb, CEO/president, Eclipse.
Amirsadeghi joins one of her former colleagues from Trailer Park who is based at Eclipse, executive creative director Glenn Sanders. The agency is adding to its entertainment industry experience by now offering its extensive creative marketing services to new major brand clients.
Eclipse recently partnered with Disney and Marvel to launch a global campaign for the blockbuster hit film “Captain America: Civil War” through conceptual, visual, and technological innovation. Sanders was at the helm leading the charge creating the official site for the film. Both the movie and the marketing campaign were centered on the face-off between Captain America and Iron Man. The Eclipse digital team combined those elements into a single, groundbreaking mobile user experience through its unique functionality. When the mobile device is upright, the site is dedicated to “Team Cap.” When turned upside-down, it’s concentrated on “Team Iron Man.” Through extensive app development and design, Eclipse seamlessly made the site operate across all devices and browsers.
Prior to joining Eclipse, Amirsadeghi was CEO/founder of MESH, a consulting group focused on growth through strategy and relationships for diverse clients. As VP of client engagement across Trailer Park & Goodness Mfg, Amirsadeghi led business development and strategic client partnerships for brands and entertainment clients.
Before her stint at Trailer Park, Amirsadeghi headed up business development at the digital agency BLITZ, with clients including Xbox, John Mayer, Alpine, Starbucks, Adobe, Activision, Better Place, Dell, Disney, Dole, Mattel, Microsoft and NBC. Earlier, she was director of business development at digital agency iChameleon Group, until it was acquired by Sapient.