Wednesday, January 17, 2018
You are here:

The Best Work You May Never See: Clif Bar Family Foundation's "Mr. Seed"


Robert Goldrich
Wednesday, Jun. 8, 2016


Log in or register now!

Seed Matters, an initiative of the Clif Bar Family Foundation, has rolled out “Mr. Seed,” an animated short conceived by The Butler Bros., a brand design studio in Austin, Texas, and directed by L.A.-based animation company Buck. Mr. Seed is also the protagonist in this short. He’s a clean-living organic seed who at times has a potty mouth (voiced by comedian Pete Holmes), calling out the big agrichemical companies that are feeding the world with unhealthy fare.
The film opens with an animated ad for fictional Pharm Foods, panning across an idyllic farm and a family at the dinner table. Only ominous cues—dead birds, anthropomorphized food—hint that something isn’t right in this world. 
Mr. Seed emphasizes the benefits of organic seed compared with the chemically-dependent alternative. “Is this what America wants to eat?” the film’s hero asks. “Unlike those GMO bros, organic seeds like me can feed the world without ruining it because we keep it clean. We don’t dirty ourselves with all those pesticides.”

Seed Matters advocates for the improvement and protection of organic seed to ensure healthy, nutritious and productive crops are able to feed people now and in the future. Its mission is to conserve the genetic diversity of crops, promote farmers’ roles and rights as seed innovators and stewards and reinvigorate public seed research and education.


Client Clif Bar Family Foundation Creative The Butler Bros. Adam Butler, creative director/copywriter; Marty Butler, creative director/art director; Jeremy Spencer, Ryan Honey Erik Enberg, copywriters; Allie Nordstrom, art director; Craig Crutchfield, Hoang Nguyen, designers; Vincent Calderon, Bridget Liddy, Christine Lopez, producers. Production Buck  Buck, director; Ryan Honey, executive creative director; Maurie Enochson, exec producerd; Joe Mullen, creative director, design; Doug Wilkinson, head of CG; Emily Richard, producer; Kaitlyn Mahoney, production coordinator; Laura Yilmaz, art director, storyboards, concept art & matte paintings; Kenesha Sneed, character design & design; Kendra Ryan, Craig Yamamoto, storyboards; Scott Huntsman, Susan Yung, design, concept art & matte paintings; Audrey Lee, Rasmus Bak, Xoana Herrera, Vincent Tsui, Jenny Ko, design; Alex Dingfelder, CG lead, modeling, look development lead, lighting direction, compositing lead; Wing Sze Lee, John Niehuss, Mingoo Park, Jens Lindgren, Eyad Hussein, Arvid Volz, Brice Linane, Rie Ito, modeling; Wing Sze Lee, Eric Pagtaconan, Jens Lindgren, John Niehuss, Mingoo Park, look development; Ernesto Ruiz Velasco, rigging TD, character TD; Eyad Hussein, character TD; Albert Omoss, pipeline and FX TD; Lee Wolland, additional rigging; Alessandro Ceglia, animation director, 3D animation; Tyler Lancaster, Dony Permedi, Adam Floeck, 3D animation; Vincent Tsui, Debora Cruchon, Rafael Araujo, Nicole Stafford, 2D screen animation; Michele Herrera, lighting, look development; Jens Lindgren, Alex Dingfelder, Eric Pagtaconan, lighting; Wing Sze Lee, look development, compositing.
Pharm Foods commercial within the short: Gunnar Pettersson, design; Laura Yilmaz, animation director/animation; Laura Yilmaz, Kendra Ryan, Nick Petley, Vincent Tsui, Rafael Araujo, Debora Cruchon, Nicole Stafford, animation.
End Credits: Kevin Walker, associate creative director; Rasmus Bak, design, animation; Esteban Esquivo, animation.
Music & Sound Design Antfood Voice Pete Holmes (voice of Mr. Seed)

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Jan. 17, 2018

Director Michael Illick has signed with production company Arts &...

Wednesday, Jan. 17, 2018

In the days and months following the Sept. 11 attacks, a small U.S...

Wednesday, Jan. 17, 2018

Pulse Films has added James Marsh, a 2009 Best Documentary Oscar winner...

Wednesday, Jan. 17, 2018

Director Joachim Back has signed with Stink for global representation. He...

Tuesday, Jan. 16, 2018

PBS, which dealt with sexual misconduct allegations in its own backyard,...

Tuesday, Jan. 16, 2018

The expected wave of litigation against the Federal Communications...

Recent SPW Releases

Tuesday, Jan. 16, 2018

Three artists from Rising Sun Pictures have been nominated for a Visual...

Tuesday, Jan. 16, 2018

Cinematographer Anthony Arendt has signed with The Director’s Network ,...

Tuesday, Jan. 16, 2018

Today, the Visual Effects Society (VES), the industry’s professional...

Monday, Jan. 15, 2018

Visual effects powerhouse Rodeo FX was tagged to create 96 shots for...

Monday, Jan. 15, 2018

NBCUniversal Telemundo Enterprises announced the creation of Telemundo...

Monday, Jan. 15, 2018

Over the past five years, Cody Stokes has crafted a busy career as a...