- Tuesday, Jun. 7, 2016
- LOS ANGELES
Creative agency, commercial and branded content production company Stun Creative has hired Galen Newton as its first director of digital and social media. The new position was created in response to overwhelming demand by Stun clients for comprehensive digital and social media services. Newton will report directly to Stun founding partners/principals Brad Roth and Mark Feldstein.
“Galen will give Stun the opportunity to greatly expand its services in the social marketing and digital space,” said Feldstein. “He’s an experienced digital and social pro who will work with the Stun team to guarantee that our content thrives in a multi-platform world, as we continue to expand and enrich our capabilities.”
Newton has enjoyed a distinguished career leading short-form video strategy for the Special Ops department at FOX television where he helped develop new, innovative ways to exploit the explosion of social video as a marketing tool. Newton also helped the team re-imagine different techniques to capture promotional content in the field and in real-time.
Newton led creative on FOX’s first digital and affiliate after-show for Empire, as well as the network’s first skippable ad campaign on YouTube (Grandfathered), FOX’s first custom video ads on Snapchat (Scream Queens, Brooklyn Nine-Nine, Last Man on Earth and Grease Live!), and the first custom video ads for Instagram (Empire).
Before joining FOX, Newton oversaw video production and distribution for Bravo Digital Media from 2005 to 2013. There he was part of the Emmy Award-winning team behind the network’s ambitious transmedia initiative, Top Chef: Last Chance Kitchen. Through strategic planning, he helped drive seven consecutive years of double-digit growth in digital video streams for the network. Earlier in his career, before joining Bravo, Newton worked at Stun as a project coordinator.