- Tuesday, Jun. 7, 2016
- NEW YORK
Lyndsey Corona has joined McCann New York as chief growth officer with a focus on new business. Corona was most recently director of business development at The&Partnership, where she led brand development and prospecting strategy for new business.
“Lyndsey has a proven track record of delivering growth and driving new business success,” said Chris Macdonald, president, McCann NY. “She is a critical addition to our NY team.”
Corona joins McCann at a time of recognition for its creative on behalf of such clients as the U.S. Postal Service, General Mills’ Cinnamon Toast Crunch cereal and Office Depot/Office Max. McCann also won eight Effie Awards and advanced 12 spots to be ranked 4th overall in North America in the Effie Index. Over the last few years, the New York agency also added major new clients (e.g., New York State Lottery, Reckitt Benckiser, Choice Hotels, Office Depot/Office Max, MGM Resorts, State Street Advisors); grew organically with additional assignments from existing clients such as Verizon (added Verizon Wireless to its FiOS account), Nestlé (Nespresso), and MasterCard. In addition to General Mills, MasterCard, RB, and Nestlé, the NY agency also works on the network’s global Microsoft and L’Oréal businesses.
Corona said, “It’s rare to find a group of such exceptional talent aligned behind the same company vision. Yet, that’s exactly what’s happening at McCann NY.”
Corona previously served as business director at JWT and global brand leader at TBWA\Chiat\Day, where she developed cross-platform campaign strategies, new business strategy and award-winning creative work. Earlier in her career, Corona worked on the Microsoft account in her roles as management supervisor at twofifteenmccann and account supervisor at McCann.