ARRI Rental, a provider of camera, grip and lighting equipment, has hired Kelli Bingham as a U.S. regional sales executive. Based at ARRI Rental Louisiana, the appointment strengthens the sales and marketing function in the Southern United States and will see Bingham focus on managing the company’s relationships with production and crew, as well as seeking new business opportunities.

Bingham brings over 18 years of industry experience to the table, having started out as a production freelancer in 1991. Before joining ARRI Rental, Bingham held marketing and sales positions in the equipment rental sector and in her most recent role served as marketing executive at Cineverse/VER, New Orleans, formerly Fletcher Camera.

Martin Cayzer, CEO of ARRI Rental, said of Bingham, “Her knowledge and strong connections are a tremendous asset in representing ARRI Rental in the important television and feature film market in the Southern states.”