Saturday, October 22, 2016
  • Thursday, Apr. 28, 2016
Maxus hires Kevin McCarthy as head of effectiveness
Kevin McCarthy
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Kevin McCarthy has joined the senior leadership team at Maxus as the head of effectiveness for North America, where his role will be to build out the agency’s data and analytics capabilities and boost both internal and external competencies. McCarthy will be based in New York and report to Maxus’ chief planning officer, David Gaines.

McCarthy joins Maxus from MediaVest, where he served as the SVP, group client director of business intelligence. Previously, McCarthy worked as the regional director of marketing sciences at PHD, where he built and oversaw the Marketing Sciences function, with more than 25 analysts on his team. Much earlier in his career, ​McCarthy worked with GroupM’s MEC as a partner in analytics and insights for nearly five years.

McCarthy said, “Maxus aims to ensure that every client recommendation and new idea is rooted in data, and I’m excited to be playing such a key part in making sure this information is being used and applied to its fullest extent.”