- Monday, Apr. 18, 2016
- NEW YORK
Reason2Be, a NY-based digital marketing agency, announced a new partnership structure with the addition of Jeremiah Rosen, previously president of Campfire, to the leadership team. Assuming the role of partner and managing director, Rosen joins Reason2Be partners Peter Corbett, Jessica Adams and Tim Dingersen to complete the agency’s leadership team.
Reason2Be benefits from the content delivery expertise of its sister studios, Click 3X and ClickFire Media, and represents a range of strategic marketing disciplines that include a social and digital amplification team, creative and integrated communications expertise, and a strategy and analytics practice. The new Reason2Be executive team brings a consultancy-style approach to the 17-person boutique agency, resulting in a hybrid cost-effective model built to better address a brand’s evolving needs, with an emphasis on the ability to develop quality content at scale.
“I’ve known Jeremiah since the early days of Campfire where we collaborated on projects for Verizon Fios and NBC Universal,” said Corbett. “Tim, Jessica and I are especially excited to welcome him in joining the rest of our talented team and forming this remarkable offering in digital content.”
During his 10 year tenure at Campfire, Rosen helped the agency achieve industry-wide recognition by developing and executing integrated marketing experiences and transmedia content programs for HBO, Infiniti, Verizon, Snapple, Harley-Davidson, Food Network, L’Oreal, and Diageo, among many other brand and entertainment clients. Under his leadership, Campfire’s accolades included OMMA’s 2011 Small Agency of the Year, along with numerous Clio, IAB Mixx and Andy awards. He was also the lead partner in Campfire’s 2014 acquisition by SapientNitro.
“Reason2Be provides a specific value to clients operating in the crowded content space. We merge creative with strategy to execute content with scale. Our in-house content lab and production studios provide us the innovative technologies and solutions to create content for brands that is authentic, meaningful, and skillfully executed,” said Rosen.
Reason2Be clients include The Estee’ Lauder Companies, Hulu, A.S.98, Fiat500Rally/Exotic Driving Events and Amity Hall.