Bicoastal Station Film has hired executive producer Leticia Gurjão, who will be based in the Los Angeles office. She brings an expertise in business development, production and sales, previously as director of business development at The Cavalry and Green Dot Films, where she worked for five years. At Cavalry she had a hand in helping to launch VR/AR company Spectacle.

“Station is my kind of production company: Fast-forward thinking,” Gurjão said. “They push boundaries creatively across multiple disciplines—digital, branded content and VR/AR—going beyond traditional broadcast commercials with an understanding that the story always comes first.”

“Leticia’s background in sales and marketing, brand development and production is a perfect fit for Station,” commented Stephen Orent, managing partner of Station Film. “Her understanding and experience with digital content, VR/AR and management strategy is already making an impression her first week here at Station.”

A native of Brazil, Gurjão studied Advertising at MacKenzie University in São Paulo. She immediately went on to producing films and worked at several media companies, including Zeppelin Films. She relocated to Los Angeles in 2008 and earned a Film Industry Business certificate from UCLA. Her experience also includes collaborations with ad agencies such as TBWA/Chiat/Day, 72andSunny, RPA, Leo Burnett, DDB, AlmapBBDO, Saatchi&Saatchi, Y&R, Publicis and O&M.