Monday, December 17, 2018
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People on the Move
Not To Scale signs director Mate Steinforth
Mate Steinforth
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Not To Scale has signed director Mate Steinforth for representation across its film and animation studios in London, Amsterdam and New York. His notable credits range from interactive films for Nike to sublime interstitials for MTV, and most recently a dystopian interactive VR music video for hip underground electronic artists MODERAT’s new single “Reminder.” 

Steinforth has worked previously in New York as a creative director of Psyop and when he isn’t pushing pixels he’s also a founding partner and organizer of design conference Faux Images. After several stints at studios in various cities, Steinforth settled into a position as a partner and creative director of SEHSUCHT in Berlin. SEHSUCHT’s artists and designers specialize in blending visual storytelling with technical innovation to produce creative content for every platform. Steinforth’s style and sensibility boils down to a strong graphic foundation combined with a drive and excitement for utilizing new technologies. 

Steinforth’s cutting-edge 3D online WebGL experience for Nike which rotated seven shoes in interactive loops was viewable via mobile and also presented embedded into dynamic point of sale installations in selected Nike stores and across their social media. These innovative and captivating animations were part of the FWA selection and received an ADC Bronze and honoree Webby Award. 

At Not To Scale Steinforth reunites with NY exec producer Eve Strickman. Not To Scale’s founder Daniel O’Rourke said of Steinforth, “he has a knack of creating fantastical yet familiar worlds where characters and metaphor are subtly employed to create diverse and engaging film content.”

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