- Tuesday, Mar. 29, 2016
- LOS ANGELES
Kathryn Schotthoefer has been named president of Heavenspot, an integrated digital creative company founded by executive creative director Chevon Hicks. Known for its social and digital campaigns, Heavenspot has worked with a range of entertainment and technology clients. The company became part of M&C Saatchi LA, expanding the agency’s digital and social division M&C Saatchi SHARE, in 2015.
Previously Heavenspot’s sr. VP, social media, Schotthoefer was responsible for driving strategy across Heavenspot’s social clients, developing creative, buzz-worthy social campaigns, as well as working with some of the largest companies in the entertainment industry on social research and fan analysis, social CRM, and enterprise-level social strategy. In her new role, she will be unifying Heavenspot’s strategic, creative, and technical units to turn out innovative campaigns across all touchpoints of the digital landscape.
With over a decade of experience, marketing hundreds of titles for studios like Warner Bros, New Line Cinema and Twentieth Century Fox, Schotthoefer has a unique ability to understand fan communities and create social programs that connect with them and deliver strong ROI. Since moving to the agency side, she has worked on various creative and strategy projects for clients such as Netflix, Disney, FX, Hulu, Maker Studios, Amazon Studios, Warner Bros., and ABC.