Saturday, October 22, 2016

A :30 ad timeslot on the Academy Awards cost an average of some $2 million. Was this a good investment for advertisers?

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Yes, it’s that rare TV event that attracts a large audience and generates major social chatter.
22% (2 votes)
Probably. It’s a justifiable investment given that the Oscars are regarded as the Super Bowl for the female demographic.
0% (0 votes)
Perhaps. It all depends on the appropriateness of the advertiser and the spot’s message in the context of the telecast.
11% (1 vote)
No. It’s an overpriced proposition for a long, drawn-out, self-congratulatory show.
56% (5 votes)
No. Controversy over the lack of ethnic diversity in the nominations is a negative from which advertisers should steer clear.
11% (1 vote)
Total votes: 9