• Wednesday, Feb. 24, 2016
Toolbox
Women in Consumer Electronics Becomes Women in Consumer Technology
Glenda MacMullin, COO & CFO, Consumer Technology Association
  • HOLLYWOOD, Calif.
  • --

Women in Consumer Technology, formerly Women in Consumer Electronics, an industry organization that promotes the advancement of women in the consumer technology industry, today officially announced its rebrand to Women in Consumer Technology. The new direction was first introduced at the organization’s annual Legacy Awards Networking Reception during CES 2016. At the ceremony, Women in Consumer Technology also honored its six 2016 Legacy Awards inductees.

“The time is right to evolve our identity to Women in Consumer Technology,” said Carol Campbell, founder of Women in Consumer Technology. “Since our inception in 2009, the success of the organization has been fueled by the support of organizations like CTA and CEDIA, which have also broadened their scope to drive and embrace innovation in the consumer and home technology fields. We are proud that Women in Consumer Technology has gained the respect of our industry as a representative of the important initiatives that support women in the consumer technology sector as just plain good business. We have worked hard to collaborate with our sister organizations such as the Women of InfoComm Network (WIN) and other prominent voices to attract more women to our industry. Through our organization, we train, encourage, and support these women to ultimately watch them thrive.”

During the CES event, the organization also honored the 2016 Legacy Awards recipients, six top-level executives from the retail, association, entertainment, manufacturing, and distribution segments.

Women in Consumer Technology Class of 2016 Legacy Award Inductees:
• Ann Boutcher, consultant, Voxx International Corporation
• Glenda MacMullin, chief operating officer and chief financial officer, Consumer Technology Association
• Tara Maitra, sr. VP and general manager, Content and Media Sales, TiVo
• Dawn vonBechmann, sr. VP, Technology, Entertainment and Office, Walmart/Sam’s Club
• Carol Campbell Inspiration Award: Iris Goldschmidt, CEO, APW Holdings LLC.
• Woman to Watch: Vanessa Zitzmann, marketing and sales, 21st Century Distributing

“This year’s inductees are all remarkable women,” added Campbell. “It was an honor to present this year’s awards to such an inspiring group who continue to move our legacy forward and drive the advancement of their companies and the industry.”

The rebrand also marks the introduction of a new and refreshed website to support the variety of programs available to members and non-members alike. Member benefits include admission to the one-on-one Mentoring Program and discounts for Women in Consumer Technology live events including the annual Career Enhancement Forum, CEDIA Breakfast and the CES Legacy Awards Networking Reception. Members also enjoy access to the Women in Consumer Technology member directory and all communications. The peer networking Women in Consumer Technology Connect Circles remain a free service to all interested participants.

Plans for the Women in Consumer Technology Career Enhancement Forum taking place on June 21, 2016 at the start of CE Week were also announced. The fifth annual forum, “Design Your Life: A Road-map to Success Amid Change,” will offer an action-packed agenda including New York Times Bestseller author, journalist, and popular lecturer, Gail Sheehy as Opening Keynote. In her 50 years as a writer Sheehy is the embodiment of this year’s theme and will discuss her various experiences based on her ‘Passages’ book series. In addition, Sam Horn returns with her featured workshop SerenDestiny® — Is the light on in your eyes? In this engaging workshop, Horn will share stories of people who have set their SerenDestiny in motion by aligning with congruent individuals, activities and opportunities.

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