Industry veteran Ned Brown has joined production company Native Content as executive producer and partner. Alongside founder Tomer DeVito, Brown will oversee all aspects of production for the Los Angeles-based shop.

Brown has been a fixture in the commercial production industry for 20 years and helped to launch the careers of numerous successful directors including Daniel Barber, Pep Bosch, and Blue Source. During his tenure at The Directors Bureau, he shepherded the shop in its evolution from music videos to also encompass commercial production. He then opened Rock Fight, which he ran for eight years until its merger with HKM to form Hello & Co. Brown later helped to open the West Coast office of Humble.

Additionally, Native has secured Renee and Melissa for Midwest representation. The company is also repped by Pop-Arts Management for West Coast sales and Strike Media on the East Coast.

“Native is such a dynamic place to be--the ad world is changing and Native successfully runs the gamut from traditional commercials, to digital and social content, to photography and design, to original branded content,” said Brown. “I’m excited to hit the ground running to cultivate the incredible talent on the Native roster and expand its industry footprint.”