- Monday, Feb. 8, 2016
- BROOKLYN, NY
Production company 1stAveMachine has added director Jonathan Gurvit to its North American roster.
After spending a decade honing his craft on the agency side in the South American market, where he held ECD and head of art roles at shops such as Del Campo Nazca Saatchi & Saatchi and Ogilvy Argentina, Gurvit decided to permanently settle into the director’s chair in 2011. “As a creative, I was really involved on every project with the production houses and directors,” he explained. “In 2010, I shot my first piece, ‘Hair Conditioner,’ for Santander Bank while still being the ECD of Ogilvy Argentina. After winning my first Cannes Lions as a director for that project, I felt in my guts that I really could do it myself.”
Gurvit’s initial Cannes Lion was just one of 18 won by the creative-turned-director, who also earned awards at major shows including D&AD, CLIO, New York Festival and One Show, and worked with brands such as Coca-Cola, Unilever and Procter & Gamble.