- Wednesday, Feb. 3, 2016
Cross-cultural agency the community, part of SapientNitro, has appointed Juan Cruz Vassallo to serve as associate creative director. Based in Miami, he will report directly to creative director Rodrigo Butori.
Prior to joining the community, Vassallo was an associate creative director at Conill Saatchi & Saatchi and LatinWorks. Before that, he was at Alma where he led the creative team on The Clorox Company, while also supporting creative efforts for McDonald’s and State Farm. A native of Argentina, Vassallo began his career as a jr. copywriter at J. Walter Thompson Argentina and a sr. copywriter at Ponce Buenos Aires. Throughout his career he has worked on brands such as Toyota, Tide, T-Mobile, Chevrolet, Domino’s Pizza, Ford Motor Company, Knorr, Bayer and Nestle, garnering accolades from Cannes, D&AD, Andy, Effie, among others.
“When we look for a great talent, we don’t just look for a great creative, but someone who also understands the importance of culture and identity,” Butori said. “Juan gets the cultural fluidity of today’s consumers, and will help us continue to connect with them, through fun, impactful work.”