Wunderman UK has appointed Rob Curran as head of user experience.

Curran joins from RAPP, where he was director of user experience, to lead the charge in ensuring that Wunderman UK continues to offer the best in class digital experiences to its clients. He will be working across a number of accounts, including Legal and General, News UK, GSK and Shell.

Curran was also previously sr. strategy consultant at The Reading Room. At Wunderman UK he will join the strategy department headed by the UK’s chief strategy officer, Richard Dunn.

Reporting to Dunn, Curran will work across various client portfolios, bringing a wealth of experience having previously worked across Nestle and Unilever in consumer services, Nationwide in financial, and Virgin Media/Paypal in technology.