Ricardo Diaz has joined the L.A.-based creative shop Omelet as executive digital director. Diaz joins the company from the leadership team at Zambezi, Inc. and more than six years as director of creative technology at TBWA\Chiat\Day Los Angeles. In his new position and as a member of Omelet’s eight-person executive team, Diaz will be critical in helping the company grow and shape its digital discipline while also working closely with the creative and strategy teams to continue to inspire innovative ideas for the digital world.

Bringing more than 20 years of experience to his new position, Diaz has previously spent time with agencies including not only Zambezi, Inc. and TBWA\Chiat\Day, but also The Cannery. He has led digital development and award-winning work for Pepsi, Gatorade, Nissan, the Grammys, and TaylorMade Golf, among other brands.

Omelet solves complex marketing problems for partners, including AT&T, Bravo, Microsoft, Ubisoft, and Walmart. Omelet also maintains divisions--including Omelet Studio, Omelet To Go, and Omelet Brands--to create original brand programming, live interactive experiences, and original owned intellectual property.