Design and digital production studio Timber, headed by creative directors/partners Jonah Hall and Kevin Lau, has added executive producer Sabrina Elizondo who has jumped right into the company’s assorted projects which include three Super Bowl spots. Timber’s new work also includes the launch of the recent CBS promo “Witness Greatness,” encouraging viewers to tune-in for The Grammy Awards and Super Bowl 50 in February, via TBWA\Chiat\Day.

Elizondo’s 10-year career includes stints at The Mill, Method, Arsenal FX, Brand New School, Woodshop and Stardust. In addition to her postproduction work, Elizondo has served every four years as a sr. broadcast liaison for HBS, instrumental in producing the World Cup. This unique experience has taken her traveling around the world to Brazil, South Africa, Germany and Korea.

Over the past year, Timber’s diverse offerings have included providing shot conception, creative direction and visual effects for the ARTPOP Lady Gaga music video, crafting visual effects and design for U2 Bank of America (RED) for the Super Bowl, collaborating on music videos for Coldplay and A-Ha’s Morten Harket, as well as spots for Chevy, Old Spice, T-Mobile and Hyundai.