- Monday, Jan. 25, 2016
- ANAHEIM, Calif.
Avid and Focusrite have a history of industry-shaping collaborations, from the world’s first plug-ins to feature a fully skeuomorphic GUI (D2 and D3), to the original Focusrite-designed Mbox interface that brought Avid Pro Tools software to the masses, and Control|24TM, Avid’s first mid-format console.
Twenty-one years after that first collaboration, Avid and Focusrite are in deep discussions once more, the results of which they look forward to announcing further details of in the spring. The companies committed to future collaboration at the National Association of Music Merchants (NAMM) Show which wrapped on Sunday (1/24) in Anaheim.
As Dave Froker, CEO of Focusrite, said, “We want to make the experience of using Focusrite hardware and Pro Tools software together the best possible experience for all our customers. Avid recognizes Focusrite as an ideal companion to Pro Tools and Focusrite recognizes Pro Tools as the most mature professional recording platform for new Focusrite customers to adopt.”
Focusrite manufactures audio interfaces that are the industry standard; from the Scarlett Solo interface for musicians just starting out on their recording journey, to their ground-breaking RedNet audio-over-IP interfaces, used by audio professionals in live, broadcast and of course, music recording.
“Avid is committed to giving artists the tools they need to create the best-sounding audio possible,” said Tim Carroll, VP of audio products, Avid. “Focusrite shares that passion and is a key strategic addition to the rapidly growing number of leading technology providers that are using the Avid Connectivity Toolkit and Avid certification programs to develop solutions with that goal in mind. Focusrite interfaces provide the ideal hardware solution for Pro Tools.”