Design-driven branding and marketing firm VSA Partners has named Ashley Geisheker, former EP at Cavalry, as associate partner, executive director of production. Geisheker will be charged with continuing the growth and development of VSA’s production department and overseeing integrated productions of all client work.

“Ashley’s talent and experience bringing integrated ideas to life will be invaluable as VSA continues to win more top tier marketing and branding engagements,” said William Rosen, partner and marketing practice lead at VSA Partners. “As we connect the dots between branding, marketing, digital and data science, our production department continues to evolve to help deliver our clients holistic solutions executed to VSA’s standards.”

Last month VSA was announced as marketing and digital agency of record for Beam Suntory’s Hornitos Tequila, and Geisheker—alongside Bob Winter, partner, executive creative director at VSA—will produce television spots for the marketing program set to launch this spring.

Prior to VSA, Geisheker oversaw broadcast at Cavalry, including most notably managing production for the Coors Family of Brands. Geisheker has also held production roles at Y&R and Energy BBDO, working with clients including Wrigley, Hotels.com and Sears.

“VSA’s history of exceptional design thinking coupled with a legacy for creating the highest quality creative work was something I’ve always admired,” says Geisheker. “I’m looking forward to continuing to produce break-through content across all platforms, along with continuing to build a department of talented, multi-disciplined producers.”

VSA Partners also has on its client roster Beam Suntory’s 2 GINGERS Irish Whisky, Alibaba, and Marvin Windows & Doors, among others.