What’s your take on IBM’s “Internet of Things” $3B venture which looks to harness the data collected by smartphones, tablets, connected vehicles and appliances?
Submitted by Robert Goldrich on Thursday, Apr. 2, 2015
A potential boon to marketers looking for intelligently targeted markets and consumers.
94% (112 votes)
It may alienate consumers due to privacy violations. Info is power and marketers must be cautious how they use that power.
3% (3 votes)
A bad idea. Big Blue’s venture is a bit too Big Brother for my taste.
3% (4 votes)
Total votes: 119