Friday, December 15, 2017

PepsiCo has worked with dieticians who cite Tostito chips in reports on healthy eating. Nutrition experts are hired by Coke to blog about its soda as a treat. How do these strategies impact public perception of the ad/marketing business?

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Loss of credibility. We need to appeal to, not insult consumers’ intelligence in order to be successful.
98% (140 votes)
These strategies can be effective so they’re justified. Advertising for years has been selling products that people don't need.
2% (3 votes)
These practices do not impact public perception of the ad/marketing industry one way or the other.
0% (0 votes)
Total votes: 143