PepsiCo has worked with dieticians who cite Tostito chips in reports on healthy eating. Nutrition experts are hired by Coke to blog about its soda as a treat. How do these strategies impact public perception of the ad/marketing business?
Submitted by Robert Goldrich on Wednesday, Mar. 18, 2015
Loss of credibility. We need to appeal to, not insult consumers’ intelligence in order to be successful.
98% (140 votes)
These strategies can be effective so they’re justified. Advertising for years has been selling products that people don't need.
2% (3 votes)
These practices do not impact public perception of the ad/marketing industry one way or the other.
0% (0 votes)
Total votes: 143