Friday, October 21, 2016

This year’s Oscar telecast on ABC is fetching an average of $2 million per :30 timeslot. Is this a good investment for advertisers?

Primary tabs

Send by email
Yes, it’s that rare TV event that attracts a large audience and generates major social chatter.
84% (72 votes)
Probably in that the Oscars are generally regarded to be the Super Bowl for the female demographic.
5% (4 votes)
Perhaps. It all depends on the appropriateness of the advertiser and the spot’s message in the context of the telecast.
6% (5 votes)
No, it’s an overpriced proposition for a long, drawn-out, self-congratulatory show.
6% (5 votes)
Total votes: 86