Thursday, October 27, 2016
  • Tuesday, Feb. 3, 2015
B-Reel adds Polly, White, Laeschke to management team
Johann Laeschke
Company secures talent From Wieden+Kennedy, TBWA\Media Arts Lab and AKQA
  • --

Creative partner B-Reel has added to its management team with two hires in Los Angeles and one in Berlin. The L.A. team welcomes Melina Polly as managing director and Keith White as global talent director, overseeing talent across a growing staff of 170 people worldwide. Johann Laeschke is joining the Berlin team as managing director.

Polly joins B-Reel from TBWA\Media Arts Lab and brings 18 years of global brand leadership experience. White will leverage his most recent experience with global advertiser Media Arts Lab and Wieden+Kennedy and target and recruit top-tier talent for B-Reel. Laeschke comes from AKQA with 15 years of experience and will be responsible for the overall performance of B-Reel in Berlin.

“These new additions further fuel B-Reel’s international growth as a creative partner to some of the world’s top brands and agencies,” said B-Reel CEO Anders Wahlquist.

B-Reel has grown to become creative partner for leading household names, including Google, H&M and Facebook. They continuously push the boundaries of digital marketing, integrating different media and platforms, and combining advanced technology and traditional storytelling.

With offices in Stockholm, London, Los Angeles, New York City, Barcelona and Berlin, B-Reel maintains three divisions: Creative Partner, Commercials & Content, and Feature Films.