- Tuesday, Feb. 3, 2015
- LOS ANGELES
Creative agency enso, an L.A.-based shop which helps brands like Google align business success with social impact, has appointed Niklas Lilja as innovation lead, a newly created position. In this role, Lilja leads the development of solution-agnostic innovation across all of enso’s clients, including Google Fiber and Google Get Your Business Online, to create maximum impact, engagement and utility. He works closely with the agency’s creative, activation, digital and account teams to lead and identify growth opportunities for prospective and existing clients.
Prior to joining enso, Lilja served as the director of innovation and creative director at Goodby Silverstein & Partners San Francisco, where his work included the launch of the Chevy Sonic, Chevy Game Time, GE’s “Plug into the Smart Grid,” Yahoo! Bus Stop Derby, “Summit on the Summit” for HP and “Birding the Net” for the National Audubon Society. Previously, he worked at 180Amsterdam on global integrated campaigns for adidas, adidas originals, Amstel, Glenfiddich, BMW and Sony. Lilja started his advertising career in 1998 at SEK in Helsinki, the global lead agency of Nokia. His work has been recognized in major award shows, including garnering eight Cannes Lions and two Gold Effies.
At enso, Lilja will work closely with Kirk Souder, co-founder and creative lead.