Bicoastal Brand New School has added director/creative director Chris Dooley to its roster. Prior to Brand New School, Dooley co-founded design and animation studio National TV, where he served as executive creative director. He previously helped launch the U.S. division of respected U.K. production company Not To Scale.

Dooley has directed campaigns for Coca-Cola, Nike, Volvo, British Airways, and AMEX. His recent projects include an animated and interactive film for Martini announcing their partnership with Formula One, a launch video introducing the Virgin Hotels brand, and UnitedHealthcare’s “Health in Numbers” campaign.

Outside the advertising space, Dooley has made a name for himself as a music video director, helming “Naturally” and “A Year Without Rain” for Selena Gomez, “Neon Lights” for Demi Lovato, and “Land of a Thousand Words” for the Scissor Sisters.